Description
xBrighten, whiten, and protect with a premium optic enhancing shampoo
Chris Christensen White on White Whitening Shampoo is designed to lift yellows and boost color without harsh chemicals. This optic enhancing treatment works inside the shampoo to brighten the coat, helping whites look clean and pure while also highlighting natural color on darker patches. In use you may notice a subtle purple hue in the bottle and a plush, foamy lather that rinses clean, leaving the coat soft to the touch. The formula is crafted to stay stain free on hands, towels, and tubs, and the 16 oz size is ideal for at home grooming, while a gallon serves busy grooming salons.
Real world use cases range from routine maintenance to stain removal. It is suitable for puppies from 8 weeks and up, making it a versatile choice for homes and clinics. It can help reduce urine stains from potty training, marks from daycare, and dirt from the dog park. The shampoo neutralizes common staining culprits such as grass, saliva, clay, food, and blood that regular cleansing may miss, leaving a vivid coat with enhanced clarity.
Safe, simple, and durable. White on White does not contain bleaching agents or harsh chemicals that irritate skin or the coat; the purple tint in the bottle does not stain hands, towels, or tubs. For best results, follow with After U Bathe to rinse out any residual shampoo, condition the coat, and lock in moisture. The color brightening effect can endure for up to four weeks with normal grooming, and a strand test on porous coats is recommended before full use.
Beyond white coats, the shampoo enhances colored coats too. Blacks, browns, and reds can appear more vibrant, adding depth and shine to breeds such as Border Collies, Rough Collies, Beagles, Cavalier King Charles Spaniels, and more. It is also suitable for dogs with mixed colors who want a more balanced, vivid look.
Crafted in the USA and trusted by professional groomers and show exhibitors, White on White has a long standing reputation for performance and consistency. It is the first true coloring correcting shampoo from Chris Christensen, introduced in 1996, and it remains a popular choice for grooming enthusiasts seeking a stain free, brilliant coat.
Key benefits at a glance
- Removes yellow stains and brightens the coat, including darker areas
- Enhances vibrancy in colored coats, adding depth and sheen
- Leaves the coat soft and maintains natural texture
- Resists transfer to hands, towels, or clothes during use
Usage notes and safety
- Puppy-safe from 8 weeks; ideal for urine and dirt stains
- No bleaching agents or harsh irritants; purple color wont stain surfaces
- Rinse well and follow with After U Bathe to moisture coat
- Lasts up to 4 weeks in typical grooming routines; strand test recommended on porous coats
- Suitable for mixed coat colors; works well on various breeds; USA-made
FAQ
Q: Is White on White safe for puppies?
A: Yes. It’s formulated for puppies 8 weeks and older and contains no bleaching agents or harsh irritants. Always perform a strand test first.
Q: How long does the whitening effect last?
A: The effect can last up to 4 weeks with regular grooming; results vary by coat type and washing routine.
Shipping & Return
xReturns Policy
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Shipping
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
- Choosing a selection results in a full page refresh.