{"product_id":"lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-professional-whitening-odor-control-gallon-pump","title":"Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo – Professional Whitening \u0026 Odor Control (Gallon + Pump)","description":"\u003ch2\u003eProfessional whitening that suits every coat\u003c\/h2\u003e\n\u003cp\u003eMeet the Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo — a professional-grade option designed to refresh dull fur and bring out vibrant tones across all coat colors. Packaged in a convenient gallon with a pump, this formula aims to make bath time easier for you and more comfortable for your dog. While not a guaranteed result, many pet parents notice a brighter appearance and a cleaner feel after a single wash, thanks to a thoughtfully balanced blend that respects sensitive skin while delivering noticeable clarity to the coat.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits you can expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUnrivaled Brightening Formula:\u003c\/strong\u003e Brightens whites and enhances color depth across coat types for a refreshed look.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAll-Coat Compatibility:\u003c\/strong\u003e Optimized to deliver vibrant results whether your dog has short or long fur.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCoconut-derived calm:\u003c\/strong\u003e Natural coconut extracts create a soothing bath experience and a lingering, pleasant aroma.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConcentrated pigments:\u003c\/strong\u003e Violet pigments help with gentle, effective whitening using minimal product.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAmerican-made \u0026amp; clean:\u003c\/strong\u003e Proudly manufactured in the USA with a pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan formula.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProfessional-grade trust:\u003c\/strong\u003e Used by vets and groomers worldwide for a gentle yet effective wash that aligns with human-quality standards.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLow-usage, high-value:\u003c\/strong\u003e A little goes a long way, offering nourishment and softness with less product per bath.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use scenarios\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGrooming routine for dogs with white fur that benefits from a brighter, more polished look.\u003c\/li\u003e\n  \u003cli\u003eBath-time that doubles as a calming spa moment thanks to a coconut scent that lingers after the rinse.\u003c\/li\u003e\n  \u003cli\u003eRegular baths where you want a gentle, pH-balanced cleanse without harsh additives.\u003c\/li\u003e\n  \u003cli\u003eProfessional settings where efficiency matters — rich lather that rinses away easily.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eQuality and ethics you can feel\u003c\/h3\u003e\n\u003cp\u003eCrafted to high standards, this formula is designed to be gentle on skin while delivering noticeable brightness. It adheres to a vegan, cruelty-free approach and avoids common irritants such as sulfates, parabens, and gluten. The result is a product that professionals rely on and pet parents can trust for regular use on their canine companions.\u003c\/p\u003e\n\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eIdeal for dogs needing a brighter coat, those who prefer a soothing bath ritual, and owners seeking a dependable, professional-grade shampoo that aligns with responsible ingredient choices. Pair it with regular brushing for best results and a consistently refreshed appearance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for all coat colors?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated to brighten whites and enhance colors across coat types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes this formula gentle enough for regular use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It's pH-balanced and free from sulfates, parabens, gluten, and it is cruelty-free and vegan.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Lillian Ruff","offers":[{"title":"Default Title","offer_id":53549689307465,"sku":"B07QF52D7G","price":89.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/1781\/9465\/files\/lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-pump.jpg?v=1766220065","url":"https:\/\/petvita.co.uk\/products\/lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-professional-whitening-odor-control-gallon-pump","provider":"Petvita","version":"1.0","type":"link"}