{"product_id":"lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-whitening-odor-control-skin-care-16oz","title":"Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo – Whitening, Odor Control \u0026 Skin Care (16oz)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eThe Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo is crafted for professional grooming and home baths alike. In a 16oz bottle, it blends whitening action with long-lasting odor control, designed to brighten fur across all coat colors while supporting coat health and comfort.\u003c\/p\u003e\n\u003cp\u003eFrom a sleek short coat to a fluffy long one, this shampoo creates a rich, cleansing lather that rinses clean, leaving fur looking vibrant and feeling soft to the touch. The scent is noticeable yet subtle, intended to linger without overpowering your dog or your space.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUnrivaled brightening formula that works on all coat colors, helping whites appear brighter and colors look more vivid.\u003c\/li\u003e\n  \u003cli\u003eRich lather for thorough cleansing that rinses away easily, saving time during bath routines.\u003c\/li\u003e\n  \u003cli\u003eConcentrated violet pigments mean a little goes a long way, supporting soft, nourished fur with less product.\u003c\/li\u003e\n  \u003cli\u003eCoconut extracts deliver a calming, spa-like bath experience with a gentle, natural aroma.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUSA-made to high standards with a pH-balanced, gentle formula that respects your dog’s skin and coat.\u003c\/li\u003e\n  \u003cli\u003eGluten-free, sulfate-free, paraben-free, cruelty-free, and vegan — a responsible choice for grooming professionals and pet parents alike.\u003c\/li\u003e\n  \u003cli\u003eUsed by professionals around the world, reflecting a commitment to quality from formulation to production.\u003c\/li\u003e\n  \u003cli\u003eLong-lasting odor control that helps keep your dog smelling fresh between baths, without overpowering scents.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUsage \u0026amp; Real-Life Scenarios\u003c\/h3\u003e\n\u003cp\u003eA little product goes a long way thanks to its concentrated pigments and cleansing action. Apply to wet fur, work into a rich lather, and rinse thoroughly. For stains or discoloration, use regular baths to celebrate gradual brightening over time.\u003c\/p\u003e\n\u003cp\u003eIncorporate this shampoo into your routine for a spa-like bath that leaves fur vibrant, coats soft, and daily brushing feeling more effortless. The gentle balance supports regular use without harsh residues.\u003c\/p\u003e\n\n\u003ch3\u003eWhat to Expect\u003c\/h3\u003e\n\u003cp\u003eResults can vary based on coat type and previous staining. The product is designed to brighten and refresh, but individual outcomes may differ.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the shampoo safe for all coat colors?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s designed for all coat colors and coat lengths, with a brightening formula that enhances whites and color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the key benefits of this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Brightening formula with violet pigments, calming coconut aroma, and aloe with Provitamin B5 to support dry skin and gentle conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Lillian Ruff","offers":[{"title":"Default Title","offer_id":53552727064905,"sku":"B01K3712K6","price":32.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/1781\/9465\/files\/lillian-ruff-pro-formula-bottle.jpg?v=1766264075","url":"https:\/\/petvita.co.uk\/products\/lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-whitening-odor-control-skin-care-16oz","provider":"Petvita","version":"1.0","type":"link"}