{"product_id":"lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-whitening-odor-elimination-skin-relief-16oz-brush","title":"Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo – Whitening, Odor Elimination \u0026 Skin Relief (16oz + Brush)","description":"\u003ch2\u003eEnhance your dog’s coat with premium brightening care\u003c\/h2\u003e\u003cp\u003eThe Lillian Ruff PRO Formula Ultra Brightening Shampoo is crafted for dogs of all coats and colors. Infused with coconut brightening agents, this shampoo creates a rich, cleansing lather that rinses clean, helping to refresh dull fur and subtly elevate color without harshness. The formula aims to preserve the natural beauty of every coat while delivering a pleasant, coconut-inspired scent that lingers softly after bath time.\u003c\/p\u003e\u003cp\u003eDesigned for real-life grooming moments, this shampoo pairs salon-grade care with everyday practicality. Whether you’re preparing for a show, refreshing after outdoor adventures, or simply maintaining a pristine look, the product is formulated to be gentle yet effective, making bath day a calmer, more predictable routine for both pet and owner.\u003c\/p\u003e\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnrivaled Brightening Formula:\u003c\/strong\u003e Coconut-based brightenings help enhance whites and enrich color tones across coat colors, promoting a vibrant, refreshed appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Rinse, Rich Lather:\u003c\/strong\u003e A concentrated blend produces a luscious lather that rinses away with ease, leaving fur feeling clean without residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal Product, Maximum Impact:\u003c\/strong\u003e Violet pigments are concentrated, so you use less product to achieve noticeable whitening effects while maintaining softness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin- and Coat-First Formula:\u003c\/strong\u003e Aloe and Provitamin B5 support moisture and comfort, contributing to a smoother feel after bathing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional-Grade, Safe by Design:\u003c\/strong\u003e Made in the USA to high standards; pH-balanced, gluten-free, sulfate-free, paraben-free; cruelty-free and vegan.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrusted by Professionals:\u003c\/strong\u003e A brand used by vets and groomers around the world for its gentle performance and quality ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow it fits into your routine\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoutine brightening:\u003c\/strong\u003e Use during regular baths to maintain a vibrant look and reduce dullness over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOdor control:\u003c\/strong\u003e Formulated for long-lasting freshness between washes, helping your dog feel clean and sniff-worthy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry skin support:\u003c\/strong\u003e Aloe and Provitamin B5 contribute to a soothing, hydrating feel that complements grooming care.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll coat lengths acceptable:\u003c\/strong\u003e Works well on short, medium, and long coats alike, making it versatile for multi-dog households.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNote: This description highlights potential benefits based on the product’s design and ingredients. Individual results may vary with routine, coat condition, and environmental factors. The product is presented as a grooming aid, not a medical treatment.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Lillian Ruff PRO Formula Ultra Brightening Shampoo safe for all dog breeds and coat colors?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for all coat colors, pH-balanced, and produced in the USA with vegan, cruelty-free ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo help with odor and staining on white fur?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It aims to brighten whites, reduce dullness, and provide long-lasting odor control; results vary by coat and application.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Lillian Ruff","offers":[{"title":"Default Title","offer_id":53552977871177,"sku":"B07P7JB1ZQ","price":35.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0986\/1781\/9465\/files\/lillian-ruff-pro-formula-ultra-brightening-shampoo-bottle-lather.jpg?v=1766270713","url":"https:\/\/petvita.co.uk\/products\/lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-whitening-odor-elimination-skin-relief-16oz-brush","provider":"Petvita","version":"1.0","type":"link"}